Online betting sites such as Khelo24Bet combine sports odds, casino games, promotions, and smooth payment flows to attract and retain players. Building a competitive betting site requires more than a flashy UI — it needs legal clarity, secure tech, reliable payments, strong UX, and responsible-gaming safeguards. This guide walks you through the full process.
Quick summary
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Business & legal checklist you must handle first
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Feature list and product roadmap (MVP → scale)
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Recommended technology stack and integrations
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Payments, KYC/AML, security, and hosting best practices
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Marketing, SEO and user acquisition tactics
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Meta/title/slug suggestions for your blog
Create a Betting Site Like Khelo24Bet – Step-by-step
1) Start with legal & business foundations
Before writing code or signing with suppliers, verify the legal status of real-money betting in the jurisdictions you’ll operate in. Many countries (and Indian states specifically) have new laws and proposals targeting online betting and gambling — some ban real-money games while others permit regulated operations. You should consult a lawyer and consider licensing requirements and tax rules. For example, India has had significant recent legislative activity around online gaming regulation in 2026.
Key legal steps:
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Decide which countries/states you’ll accept players from (geo-blocking will be required).
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Obtain required licenses or partner with a licensed operator.
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Understand tax/GST implications where you operate. (Some governments have clarified that real-money gaming can attract gambling taxes.)
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Prepare T&Cs, privacy policy, age restrictions and responsible-gaming policies.
2) Define your product: MVP features for a Khelo24Bet-style site
Start lean, then add verticals (casino, live casino, sportsbook, virtuals).
MVP (must-have):
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User registration & secure login (email, phone, 2FA)
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Deposit & withdrawal system with popular local payment methods (cards, UPI/e-wallets, cryptocurrencies where legal)
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Basic sportsbook engine or third-party odds feed (pre-match + live)
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Casino game integration (provider API integration)
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Promotions engine (bonuses, free spins, wagering rules)
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Wallet, balance, transaction history, bet slip, results
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Admin dashboard: user, payment, bets, fraud reports, odds management
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KYC onboarding, identity verification & AML monitoring (see section below)
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Robust audit logging and reporting
Advanced (phase 2):
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Live betting & live streaming
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Mobile apps (iOS/Android) and a PWA
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AI personalization & churn prevention
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White-label tournaments and affiliate portal
If you want to clone Khelo24Bet’s offering, audit their product pages and promotions to map features such as live tournaments and game count.
3) Tech stack & architecture
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Frontend: React (web), Next.js (SEO), or Vue/Nuxt for server-side rendering
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Backend: Node.js + Express or Python (Django/FastAPI) — microservices for scale
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Database: PostgreSQL (transactions) + Redis (caching, session store)
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Realtime: WebSockets or Socket.IO for live odds & bet updates
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Odds & betting engine: integrate a proven third-party odds feed (or license a betting engine)
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Game providers: integrate via REST/WebSocket APIs (Pragmatic Play, Evolution, etc.)
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Payments: payment gateway aggregator + reconciliation service
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Hosting: Kubernetes on AWS/GCP/Azure with autoscaling and private subnets
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Logging & monitoring: ELK stack / Grafana + Prometheus; centralized alerting
You can also explore white-label sportsbook/casino providers to speed time-to-market — they provide ready integrations for odds, games and wallet systems.
4) Payments, KYC & AML — build trust and stay compliant
Payments: Use reputable payment gateway providers that support gaming merchants, with fallback processors to reduce failed deposits. Offer local popular methods (cards, e-wallets, UPI for India where permitted). Use reconciliation tools and monitor for chargebacks.
KYC/AML: Implement identity verification at onboarding and before withdrawals. KYC reduces fraud, prevents money laundering and is often a legal requirement; integrate with providers such as Sumsub, Idenfy or similar. Maintain transaction records and suspicious activity reporting procedures.
5) Security & fraud prevention (critical)
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Mandatory SSL/TLS everywhere; HSTS.
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2FA, device fingerprinting and session management.
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Anti-fraud rules: velocity checks, anomaly detection, IP/geolocation checks, multi-account detection.
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Penetration testing and regular security audits.
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Secure key management, encryption at rest (user data, financial data).
Following platform security best practices for betting systems is essential to protect funds and reputation.
6) UX & retention: make using the site effortless
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Fast load times (aim <3s), intuitive navigation, clear bet slip and payout info.
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Transparent bonus rules and wagering requirements.
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Smart onboarding with guided KYC and deposit flows.
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Notifications: email, SMS, in-app — but avoid spam.
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Loyalty programs and VIP funnels.
7) Marketing, growth & affiliates
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Launch with targeted SEO content (match previews, betting tips, “how to bet” guides).
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Build an affiliate program — affiliates are major acquisition channels for betting sites.
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Use responsible CPM/paid channels where allowed (Ad networks can be strict about gambling).
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Social & community (Telegram/WhatsApp groups, but comply with platform policies).
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Promotions and referral programs to jumpstart liquidity.
8) Operations & customer support
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24/7 multilingual support (chat + tickets) for deposits/withdrawals and disputes.
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Clear dispute and payout SLA.
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Fraud & risk team to block suspicious accounts quickly.
9) Costs & timeline
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MVP development (using white-label): $15k–$60k depending on integrations.
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Fully custom build + licensing: $150k+.
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Monthly operating (hosting, payments, licenses, support): $3k–$30k+ depending on traffic and jurisdictions.
10) Final checklist before launch
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Legal sign-off for chosen jurisdictions
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License or partner arrangement confirmed
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KYC & payment integrations tested in sandbox
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Security pen-test completed
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Support and payout policy live
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Marketing & affiliate plan ready
Current Rules for Creating Betting Sites in India
As of 2025, the regulatory environment for online betting in India has undergone a major transformation. The Promotion and Regulation of Online Gaming Act, 2025, has been passed — and it has profound implications for anyone thinking of launching a betting or real-money gaming site.
Here are the key legal rules under this law:
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Real-money online games are banned. The law prohibits offering any “online money game” or “online money gaming service” to users. This effectively bans platforms that allow betting or gambling with real money (whether games of chance or games of skill).
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Advertising and promotion of such games is forbidden. Any advertisement, promotion, or inducement (including via social media, influencers, or traditional media) that encourages people to play money-based games is prohibited.
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Financial transactions related to betting are barred. Banks, payment processors, and financial intermediaries are not permitted to facilitate deposits or withdrawals for online betting platforms.
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Operating or facilitating such a platform is punishable. The law provides for both fines and imprisonment for those who run or promote unlicensed betting/online-money gaming platforms.
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Registration & licensing (for legal gaming platforms) required. Any permissible online gaming service must be properly registered under relevant regulations. The law envisages regulation — with licensing, segregation of user funds, KYC/AML compliance, data-protection and grievance-redressal.
In short: as of 2026, any online site offering real-money betting or gambling to Indian users is effectively illegal under central law. The legal landscape has shifted dramatically, and launching or operating such a platform in India now carries heavy legal risk — including criminal penalties.
Because of this — if you are targeting Indian users — building a betting site like the existing ones is no longer legally viable under the new law.
Responsible-gaming & ethics
Implement deposit limits, self-exclusion, cooling-off options, and visible responsible-gaming resources. These protect users and reduce regulatory risk.
